Cherry Crisis
January- April 2024
Team
Project Lead: Emma Wong
Design Lead: Emlyn Griffiths
Designers: Amie Chen, Brendan DiTullio, Amanda Fong, Taylie Kawakami
Cherry Crisis is a Boston-based band that aims to bring more queer, feminine energy to the DIY music scene. As a Design Lead on Scout Studio, I lead a team of designers and worked with the band members to create a cohesive brand that also highlighed their individuality. From there, we worked with a team of developers to create a fully functional website that places a spotlight on their upcoming song releases and shows.
Ideation Process
We started by working with the band members on a series of brand excercises so we could get a clear picture of who they are both individually and as a band.
Initial Design Directions
After our brand excercises, we created moodboards for four distinct design directions that all captured the eclectic, creative soul of Cherry Crisis in different ways. The bandmembers gravitated the most towards the “Mixed Media Scrapbook Collage” and the “70’s Revival Garageband” directions, so we created flyers showing three different ways we could fuse these directions into a brand. The bandmembers loved the first example, so it became the basis of our brand.
Logo Development
Each designer also created mutliple potential logos for Cherry Crisis. The final logo they chose was one of mine. It combines a recognisable cherry with a lit fuse to exemplify the fiery energy of the bands music.
Brandbook
We experimented with a range of color palettes and type until we landed on a brand that felt like the perfect blend of each of the band members unique personalities. The final brand is grounded in a clean hierachy and intentional brand choices but just like Cherry Crisis, has elements of DIY. We had the bandmembers create their own doodle elements so that each voice was heard both in their music and in their visuals.
Application
The final step was to implement Cherry Crisis’ new brand into a website. We had worked with our clients to create a site map and user stories. From there, we designed lofi wireframes, conducted user-testing, and revised them until they were easily navigable. Finally, we brought our wireframes to life with our branding and photography from Scout’s Media Team. The final website highlights Cherry Crisis’ music and shows in a way that feels true their band persona.
Desktop Wireframes
Mobile Wireframes
We also created wireframes specifically for mobile devices so that our website is fully functional across screen sizes.