October- December 2023During my time at Vue Health, I had the opportunity to lead the design direction of a client project. Viga is an Italian restaurant in downtown Boston that specializes in catering. They were looking for a brand refresh along with a website that would streamline the order placement process. I created a brand for them that felt welcoming and friendly, just like their family owned business.
Desktop Wireframes
I then worked with the development team, digital marketing team, and copywriter to translate this brand into a refreshed website. I selected photos from both stock websites and their library of food photography to showcase their business and combined it with the type heirarchy, color palette, and patterns I made.
Window Coverings
The client also decided that they wanted custom window coverings for the outside of their store that featured their brand photography, so I created designs that showcased their food and mission in way that would catch the attention of anyone who passed by.