VUE Health
August- December 2023
VUE Health is a creative marketing agency that specializes in healthcare communications. As a design intern, I created deliverables for clients such as logos, brochures, digital ads, packaging and more but am unable to show most of this work due to client agreements. I also worked on multiple internal projects however, such as a new color palette for VUE Health’s rebrand and character illustrations for a presentation on Chat GPT.
VUE Health Color Refresh
As part of VUE Health’s internal rebrand, I was tasked with creating a new color palette to be used across their website and other marketing materials. I maintained the original two primary colors from the old color palette, Navy and Bright Red, but replaced the secondary ones with brighter colors to create a palette that felt cutting edge. I also added a lighter tint of each secondary color to expand the range of color combinations that could be used.
Chat GPT Presentation Character Designs:
I was tasked with creating custom character illustrations for a presentation hosted by the Digital Marketing Coordinator on implementing Chat GPT into the workplace. The yellow triangle character represents Chat GPT as a friendly and intelligent assistant. The other characters represent a range of emotions toward Chat GPT that attendees may relate to: Curiosity, Excitement, Worry, and Caution. I also illustrated a series of icons in the same style. These characters were used across a series of brochures, presentations, and stickers related to the presentation.